Business Architect · Venture Builder · Board Advisor
Most operators know one side of the table.
I have worked all of them. Sixteen years as a corporate executive inside a $1B multinational, a Vice Presidency at Ernst & Young advising founders and boards, and five ventures I built from a blank page across the United States, Latin America and Europe.
I work with principals, families and funds who have capital and conviction and need an architect: someone who can turn a thesis into an operating company, a portfolio position into growth, and a complicated organization into one that moves.
How I engage
Strategic Advisory
Growth strategy, M&A and capital readiness, international expansion, and operating-model redesign. I have sat on both sides of that table, as the advisor selling the recommendation and as the executive accountable for delivering it.
Venture Building
Thesis to market. Entity and cross-border structure, brand and positioning, go-to-market, the first commercial partnerships, the first paying customers, and the operating cadence that makes the second launch faster than the first. I have done this five times with my own capital and my own name on the door.
Keynote Speaking
Resilience, reinvention and executive performance, drawn from eleven years of professional ultra-endurance racing and eighteen years of building businesses. Delivered in English and Spanish.
What I have built
Vertikal X Founder and CEO
Through the VTXAthlete platform, matches endurance athletes with brands and awards sponsorship on verified performance data, scored by a proprietary algorithm, the VTX Index. Incorporated across Switzerland, Spain and the United States, with a US headquarters in Indianapolis.
Monte Sarmiento Founder
Two consumer brands built from concept: Fuego Maya Coffee, Guatemalan single-origin for the US market, and Monte Sarmiento Wines, produced at the Montesanco winery in Valencia, Spain.
Vertikal Sports Capital Founder and General Partner
A venture platform that has designed, incubated and launched five sports and fitness companies from zero to market, including Vertikal Sports Performance, Pilates ProWorks Guatemala and Zero Sixty.
Start with a conversation
Every engagement begins with a 30-minute diagnostic call. We use it to work out whether there is a real fit. No proposal, no deck, no obligation on either side until we both think there is.